Pup Garage

Pup Garage started as a favor for my brother-in-law, who is extremely into Japanese cars and equally into his dog. The brand is a riff on the iconic JDM store Up Garage, rebuilt around a fluffy white Australian Shepherd named Kira. It's a lifestyle brand for someone who wants a t-shirt that says everything about who they are without having to explain it. The business may never launch but the brand is too good not to exist anyway.